Friday, October 30, 2026: 4:00 PM – 6:00 PM

Registration for the Howl-Ween Dog Parade and Costume Contest is full! Spectators are welcome to join us on Friday, October 30 at Patriot Place along the parade route to cheer on participating pups and to participate in Pawtriots activations. Stop by Scorpion Bar for customized dog tags and specialty drinks, make your pup into their very own trading card at Card Vault by Tom Brady, visit the Polkadog pop-up tent for pup treats, and the Pawtriots retail tent for official merch. Plus, check out even more themed drinks and other goodies at Estella, Bar Louie, Six String Grill & Stage, and more at Patriot Place restaurants during the event!

Walk up participation in the Dog Parade & Costume Contest is not available.