vineyard vines

vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, new pop-up store location in Patriot Place is NOW OPEN located across from Bar Louie. Paying homage to their New England roots, vineyard vines Patriot Place is designed to draw in friends of the brand and sports fans alike with special offerings for men, women and children.


While providing their signature Every day should feel this good shopping experience, the vineyard vines Patriot Place pop-up features unique elements including a video screen projection, turf wall and an in-store cornhole activation. Further honoring New England’s celebrated sports teams, the new location will carry exclusive New England Patriots and Boston Red Sox clothing and accessories for the whole family.


229 Patriot Place - Foxborough, MA 02035

(617) 960-5068

Hours of Operations:

  • Monday - Saturday: 10:00 AM - 9:00 PM
  • Sunday: 11:00 AM - 7:00 PM

Visit vineyard vines

We’re brothers who grew up spending every summer on Martha’s Vineyard.

We joke about it now, but we’d wait nine months to live the Good Life for those three on the Vineyard with our friends and family. We were in bands, we started businesses, and we combined what we made to buy the best old boat we could find, so we could get out on the water, go fishing and escape.

In 1998, we were stuck behind desks in jobs we didn’t like…and, we were miserable. So, we quit. We tossed out business suits for bathing suits, got our wisdom teeth pulled while we still had coverage and signed up for every credit card we could. On the same day, within ten minutes of each other, we walked out of our jobs, grabbed a drink and started chasing the American Dream.

It’s been twenty years now—and what a ride! We’re in a big, brand new office, we’ve grown across the whole country, we have a new golf team, we’re the Official Style of the Kentucky Derby…and we sell a lot more than just ties. From technical gear to our original silks, we’ve got any and everything you’d need to get out there and live the Good Life.

Twenty years in and some things have changed, but we’re the same at our core. We’re still having a ton of fun, hanging with Real Good People and sharing the gift of the Vineyard with everyone we can.