12/10/2007
CBS & The Kraft Group to Launch the CBS Scene
CBS & The Kraft Group to Launch the CBS Scene - A Digital, State-of-the-art Entertainment and Sports Venue at Patriot Place
Three Story, 15,000 Sq. Ft. Destination To Include Restaurant and Bar, Memorabilia Showcases, Private Meeting Space and Broadcasting Facilities for the CBS Network and its Boston Properties
More Than 130 High Definition Flat Screens to Showcase Classic CBS Programming Throughout Venue
The Kraft Group and CBS Corporation announced today plans to launch a three-story, 15,000 sq. ft. state-of-the-art entertainment and sports venue in the heart of Patriot Place - The CBS Scene Restaurant and Bar, a first-of-its-kind attraction scheduled to open in Fall 2008. The restaurant, which will anchor the 1.3 million sq. ft. super-regional retail and entertainment destination at Gillette Stadium, will include dining and function space, an extensive memorabilia display and broadcasting facilities for the CBS Network, CBS Sports and the company's local Boston TV and radio properties, including WBZ-TV, WSBK-TV, WBZ-AM 1030, WBCN-FM (the flagship station of the New England Patriots), WBMX-FM, WODS-FM and WZLXFM. Additionally, there will be more than 130 high-definition, flat-screen monitors throughout the venue, broadcasting live CBS programming as well as classic moments of some of television's most beloved shows.
"There is no greater franchise right now in the NFL than the New England Patriots, and there is no better or higher rated broadcaster than CBS Sports, which has become network television's #1 supplier of big ticket events like the NFL," said Leslie Moonves, President and Chief Executive Officer, CBS Corporation. "The CBS Scene Restaurant and Bar represents a terrific opportunity to bring these forces together to launch a first-of-its-kind dining and entertainment destination at what promises to be one of Northeast's most popular attractions.We're very pleased to be partnering with The Kraft Group in bringing this project to life, and creating a venue like nothing else out there."
"When it comes to entertainment and sports programming, CBS is the premier brand in this country and we are proud to partner with them to bring The CBS Scene to Patriot Place," said Robert Kraft, Chairman and CEO of The Kraft Group. 
"With such a rich history of programming, the limitless potential for CBS-themed entertainment and the opportunity for CBS's local television and radio properties to broadcast live from The CBS Scene, I believe it will quickly become one of the most popular restaurants in New England."
The three-story venue will be located adjacent to The Hall at Patriot Place, just outside Gillette Stadium's signature lighthouse and bridge. Spanning 15,000 square feet over three levels, The CBS Scene Restaurant and Bar will include two levels of dining, offering lunch, dinner and dessert menus and featuring seating booths adorned with TV monitors, as well as outdoor terraces open three seasons of the year. In addition, the facility will boast private function space with backdrops and props that can be transformed into popular CBS show settings, like a Survivor-themed birthday party. The CBS Scene will also include state-of-the-art broadcast facilities for the CBS Network, CBS Sports and its New England TV and radio stations to telecast game coverage, pre-game reports, local newscasts and live programming.
Displayed throughout The CBS Scene will be artifacts from the Tiffany Network's storied history, including photos and mementos from some of TV's most cherished programs, as well as a CBS Heritage Wall, which will take visitors on a journey through time with video projections, graphics and artifacts celebrating the 75-year history of the network. In addition, classic moments from shows like "I Love Lucy" and "The Honeymooners," which are part of CBS's voluminous library, will be shown to visitors over 130 high-definition, flat-screen television's spread throughout the restaurant. The centerpiece of the multi-million dollar structure will be a circular stairway designed in the CBS "Eye" motif, in which viewers can enter and watch more classic moments from CBS shows like "Late Show with David Letterman" and "60 Minutes." The venue will also feature a retail store offering a variety of CBS Network's most popular merchandise and apparel.